2023 CCPRO Conference

Wed, Apr 12, 2023 to Fri, Apr 14, 2023
Sheraton Universal Hotel
General Info
General Info

The Community Colleges Public Relations Organization (CCPRO) serves marketing and communications professionals at California’s community colleges. The conference offers workshops on a variety of topics related to community college marketing, including government relations, crisis communications, event planning, and social media management. One of the highlights of the conference is the CCPRO Awards Dinner, in which the outstanding work by California community college marketers is honored.

The CCPRO 2023 Conference, “Lights, Camera, Communicate!” will be held in Los Angeles this year at the amazing Sheraton Universal Hotel—literally across the street from Universal Studios! Mark your calendars for April 12, 13, and 14, 2023. Look for upcoming announcements about our not-to-be-missed pre-conference event, proposals for presentations, and the CCPRO awards competition. The CCPRO team is preparing to bring you a red-carpet event that will have your InstaTikSnap followers blind with envy over your destination pics! Don’t miss this one. 


Registration is now closed for CCPRO. For any questions, please email Sadie Brown at sadie@ccleague.org and or Peter Anning at peteranningccpro@gmail.com

Registration Type Regular Rate
This registration rate includes all conference sessions and meals.
This registration rate includes all conference sessions and meals.
Pre-Conference Workshop
This registration rate includes admission to the Pre-Conference Workshop only.

Sponsors ONLY – Sponsor and Guest Meal Package
This registration fee is for guests and colleagues of all CCPRO sponsors who wish to purchase the $200 meal package, per your sponsorship benefits.

CCPRO Awards Dinner Guest Ticket
This ticket includes admission to the CCPRO Awards Dinner only. This ticket is meant for guests of attendees who are registered for the full conference.

Registration Cancellation Policy
All refund requests must be made in writing. To request a refund for your registration email Sadie Brown at sadie@ccleague.org. A $50 cancellation fee will be charged for all refunds. No refunds will be issued for cancellations made after Friday, March 31, 2023.


CCPRO Awards
CCPRO Awards

Dress fancy or ‘come as you are’ and see what great marketing materials have been created this past year. Print, video, radio, social media, P.R. – it’s all here for your inspiration and appreciation. Join us for the CCPRO Awards Dinner on Thursday, April 13 to applaud your peers for their remarkable work.


Hotel & Travel
Hotel & Travel

The CCPRO 2023 Conference, “Lights, Camera, Communicate!” will be held in Los Angeles this year at the amazing Sheraton Universal Hotel—literally across the street from Universal Studios! The hotel reports that it is full for the conference dates, so please check availability with nearby properties.


Los Angeles International Airport
Distance From Property: 24 Miles
Phone Number: +1 855-463-5252
Visit Airport Website

Hollywood Burbank Airport
Distance From Property: 4.9 Miles
Phone Number: +1 818-840-8840
Visit Airport Website

Alternate Airport Transportation

CCPRO Membership
2022-2023 CCPRO Membership

CCPRO is a statewide professional development and service organization that seeks to promote excellence among California's community college communications and public relations professionals. The organization serves as a central resource of information and provides counsel and assistance relating to the advancement of community colleges statewide and the professional growth of its members.

CCPRO offers several membership levels. Become a member today! 


Individual Membership: $75.00 

Associate Membership (Retiree): $50.00 

Tier 1 Departmental Membership: $200.00 
This membership level allows up to four members in total.

Tier 2 Departmental Membership: $400.00 
This membership level allows up to ten members in total.

Schedule at a Glance

Schedule (subject to change)


8:00 a.m. – 5:00 p.m. Registration 

8:30 a.m. – 12:30 p.m., PRE-CONFERENCE WORKSHOP (includes lunch) 



1:00 – 1:30 p.m., Conference Welcome 


1:40 – 2:20 p.m., Breakout Sessions I 

2:30 – 3:10 p.m., Breakout Sessions II 

3:20 – 4:00 p.m., Breakout Sessions III 

4:00 – 4:30 p.m., Break 

4:30 p.m.  An Evening Out at Universal CityWalk (no host, on your own) 


7:00 – 9:00 a.m., Breakfast 


9:00 – 9:45 a.m., Morning Breakout Sessions I 

9:55 – 10:40 a.m., Morning Breakout Sessions II 

10:50 – 11:35 a.m., Morning Breakout Session III 

11:45 a.m. – 1:40 p.m., Lunch & Keynote speaker 


2:00 – 2:45 p.m., Afternoon Breakout Sessions I 

3:00 – 4:00 p.m., Sponsor Hour 

4:00 – 4:45 p.m., Afternoon Breakout Sessions II 

5:00 – 6:00 p.m., Break 

6:00 – 7:00 p.m., Cocktails (one free drink ticket) 

7:00 – 9:30 p.m., PRO Awards Dinner 


7:00 – 9:00 a.m., Breakfast 


9:00 – 10:45 a.m., NBC/Telemundo Panel 

11:00 – 11:50 a.m., Ask the Experts 

12:00 p.m., LUNCH: Traditional Taco Bar 

1:00 p.m., Closing remarks and election of 2023-24 CCPRO officers 

1:30 p.m., Conference Adjourns 

1:30 p.m., CCPRO Board Meeting 

Session Topics

The below topics are subject to change.

  • What You Need to Know – How to Use Financial Aid Messaging to Promote Enrollment and Retention 
  • How to Leverage the Statewide ICanGoToCollege.com Campaign to Enhance Local College Marketing and Outreach to Reach Asian American Students and Influencers
  • How to Promote Black Student Success with Year-Round Support
  • How to Foster American Indian/Alaska Native Enrollment and Retention Through Tribal Consultation, Land Acknowledgments and Outreach
  • Using Perkins Funds for Program Marketing: Be Proactive, Not Reactive
  • Integrating Content Management & CRM: Building a Website with HubSpot
  • How Non-Credit Advertising Breaks Community College Marketing Rules
  • Learning From Our Competitors
  • Maximizing the Impact of Innovative Partnerships
  • Responding to a Live Social Media Crisis
  • Navigating the minefield: How to build goodwill and political capital on your campus
  • Navigating the Road to a Post-COVID Campus Communications
  • Ask the Experts
  • Collaboration in Times of Crisis and Beyond
  • Practical Video Tips: Making the Most with Your Budget
  • Intent Matters: Database marketing to prospective adult students
  • Jinkies! Insights into YOUR students through Media Prefs
  • DIY Mascot Rebranding
  • Is it Real, or a Mirage?  Marketing a College in a Real – and a News – Desert
  • Marketing from the Ground Up
  • Service with a Smile: Elevating Your Customer Experience
  • Elevating Your District Leaders Through Public Relations and Advocacy
  • Leveraging TikTok to Engage Diverse Audiences
  • Beyond the Niche: Leveraging Discord's Communications Functionality to Build an Engaged Gen Z Community
  • Stories About College Enrollment Success and How They Did It
  • Lightning May Not Strike Twice … But Ransomware Attacks Can